There is now a wealth of different cyber threats, and these will continue to grow and become more sophisticated. You may have heard of live chat phishing, a type of phishing that exploits the live chat features you know from support systems on company websites. In this blog post, you can learn more about how malicious hackers exploit your trust and need for quick and personal customer service to steal your personal information.
What is live chat phishing?
Cybercriminals use live chat phishing as a phishing attack that occurs through the manipulation of live chat features with one purpose: to trick you into giving up your personal information. It can be incredibly difficult to distinguish between good and malicious live chats, especially since malicious chatbots are trained with large amounts of data to simulate genuine customer service interactions. These malicious chatbots can act as fake support agents or by compromising legitimate chat platforms. Unlike the more traditional phishing attacks we know from emails or fake websites, live chat phishing can be more opaque. In this type of phishing, hackers exploit real-time communication, giving you less time to consider whether it’s phishing. Therefore, it’s important to always be aware of who the sender is, especially in live chats and phishing emails, as hackers often try to mimic legitimate organizations. Always verify the sender to avoid falling for scams. Additionally, protecting your cell phone by ensuring that security software is set to update automatically can provide critical protection against potential security threats.
Definition and explanation
Cybersecurity encompasses various threats, including phishing, a form of cybercrime where cybercriminals attempt to lure personal information from you using fake emails, text messages, or direct messages on social media or in video games. These attacks are designed to deceive you into believing you are communicating with a trustworthy source, such as your bank, a government agency, or a well-known company. Cybercriminals often use official logos and professional language to make their messages more convincing. The goal is to get you to reveal sensitive information such as login credentials, credit card numbers, or social security numbers. Phishing can be very effective if you are not aware of the warning signs that can reveal a phishing scam.
How does live chat phishing work?
Live chat phishing can occur in several ways. One of the most common methods used by hackers is to impersonate a trustworthy person or business, such as a bank or a government agency. In this way, they try to build trust by using official logos, professional language, and credible stories. For example, they might claim there is a problem with your account or that you have won a prize and need your personal information to resolve the issue or deliver the prize. It is important to remember that legitimate organizations will never ask for sensitive information through live chat or instant messaging. If in doubt, you should always contact the company directly through their official channels.
Below you can read about the most common methods used by hackers:
Fake support agents
Malicious hackers can pose as customer service representatives from well-known companies and offer their “help” via live chat. However, this help has a hidden agenda, as the hackers will ask for personal information such as login credentials, bank account details, or other sensitive data. It can be very difficult to detect, as these hackers typically communicate in a polite and professional manner to build trust and convince you that they have good intentions and are genuine employees of the organization.
Compromised chat systems
In some cases, a hacker can infiltrate a company’s legitimate live chat system and monitor or participate in conversations without the user’s knowledge. This can happen through security vulnerabilities in the platform or through social engineering, where hackers trick employees into granting them access. Once the attacker has control over the chat system, they can intercept personal information directly from the conversation or manipulate the user into revealing more information. Phishing pages are often used in multi-stage phishing attacks to enhance their plausibility, utilizing interactive elements like chat functions to engage victims in real-time conversations and manipulate them into providing sensitive information.
Malicious AI chatbots
Hackers can also use automated chatbots to deceive you. These chatbots are trained to communicate in a way that seems human and natural. Thus, they can simulate a conversation and make it appear as though there is a genuine customer service representative on the other end. The use of natural language makes it harder for users to distinguish between real and fake customer service interactions. Chatbots can also be programmed to ask for specific information, send phishing links, or trick you into clicking on dangerous links.
Identifying live chat phishing attacks
Live chat phishing attacks can be particularly tricky to identify, but there are several red flags and warning signs to look out for:
- Unsolicited messages: Be cautious of unsolicited messages or chats from unknown individuals or companies. Legitimate organizations typically do not initiate contact through live chat without prior interaction.
- Urgent or threatening language: Messages that use urgent or threatening language to prompt you into taking immediate action are often a sign of a phishing attack. Scammers use this tactic to create a sense of panic and urgency.
- Requests for sensitive information: Be wary of any requests for sensitive information, such as login credentials or financial information. Legitimate companies will not ask for such information through live chat.
- Suspicious links or attachments: Avoid clicking on links or downloading attachments from unknown sources, as they may lead to phishing websites or malware. Always verify the legitimacy of the link before clicking.
- Poor grammar or spelling: Messages with poor grammar or spelling can be indicative of a phishing attack. While not always a definitive sign, it’s a good reason to be extra cautious.
The effectiveness of live chat phishing
Live chat phishing can be an extremely effective method for extracting personal information from you, and there are several reasons for this:
- The immediacy of real-time communication can create a sense of urgency, making you more likely to divulge sensitive information.
- Scammers can use psychological manipulation to impersonate legitimate customer service representatives, making it difficult to distinguish between real and fake interactions.
- The conversational nature of live chat can lower your guard, leading to the unintentional sharing of personal details.
- Most people associate live chat features with trustworthy customer support. When we see a live chat box on a company's website, we often assume we are interacting with a legitimate employee who wants to help. This makes it easier for hackers to exploit this trust.
Implementing multi-factor authentication can provide an additional layer of security against live chat phishing attacks by requiring users to provide two or more forms of credentials, making it more difficult for scammers to gain access even if they have the username and password.
How to protect yourself from live chat phishing
Although live chat phishing can be a crafty and sophisticated method, there are several security measures businesses and you as a user can take to protect yourselves from such attacks. Using web search to verify the legitimacy of contacts can help protect against phishing attacks by retrieving data from multiple sources, allowing you to confirm the authenticity of the information provided. Furthermore:
- Verify the authenticity of support: When using a live chat function, especially if asked for sensitive information, it’s important to verify that you are indeed speaking with a representative from the company. This can be done by checking the company’s official contact information on their website or calling their customer service directly.
- Never share sensitive or personal information via chat to prevent identity theft: No matter how trustworthy a chat agent may seem, you should avoid sharing sensitive information such as passwords, bank details, or social security numbers via live chat. Legitimate companies will rarely ask for this type of information directly over chat.
- Use two-factor authentication: By using two-factor authentication, you can add an extra layer of security to your accounts. Even if a hacker gains access to your login information through phishing, they still won't be able to log in without the extra authentication.
- Use critical thinking and watch for signs of phishing: Be aware of signs that may indicate a phishing attack. If a chat agent seems unusually pushy or pressures you to share information quickly, take your time to verify their legitimacy.
Security for businesses against phishing attacks
Companies should also take steps to secure their live chat systems as part of their cyber defense strategy against compromise. Businesses should choose the best security solutions to protect their live chat systems. This may include using encryption, implementing strong access controls for employees, and regularly monitoring the security of the chat platform.
Reporting and responding to live chat phishing attacks
If you suspect that you have fallen victim to a live chat phishing attack, it is essential to report the incident and take immediate action to mitigate the damage.
- Report the incident: Report the incident to the relevant authorities, such as the Anti-Phishing Working Group or the Federal Trade Commission. This can help prevent further attacks and assist in tracking down the perpetrators.
- Monitor your accounts: Regularly monitor your accounts and credit reports for any suspicious activity. If you notice anything unusual, report it immediately to the relevant institution.
By following these steps and remaining vigilant, you can protect yourself from live chat phishing attacks and other forms of cybercrime.
What happens if you have shared personal information?
If the unfortunate happens and your personal information has been stolen, it's important to act quickly. Below are steps you can take:
- Contact your bank and other relevant institutions: Inform them that your information has been stolen and ask them to place a fraud alert on your accounts and credit. This can help prevent further misuse of your data.
- Change your passwords: Update your passwords for all your online accounts, including your email, social media, and bank accounts. Use strong and unique passwords for each account to enhance security.
- Monitor your accounts: Keep a close eye on your accounts and credit for any suspicious transactions. If you notice anything unusual, report it immediately to the relevant institution.
- Contact the police: Report the theft to the police and obtain a report that you can use to prove your information has been stolen. This can be helpful if you need to later prove you are a victim of identity theft.
- Contact the identity theft hotline: The identity theft hotline can assist you in regaining control over your information and preventing further misuse. They can provide advice and guidance on how to best protect yourself moving forward.
Conclusion
Live chat phishing is a growing threat that exploits our increasing trust in online customer service. By posing as helpful support agents or infiltrating legitimate chat platforms, hackers can trick you into providing important personal information. Therefore, it is crucial to be aware of this type of phishing and take necessary precautions to protect yourself online.
Remember, cyber threats are constantly evolving, and public authorities will never ask for personal information via live chats, so it’s essential to be cautious with suspicious messages. As always, remain vigilant and never share sensitive information without verifying who you are communicating with.
Learn everything you need to know about phishing in this blog post.

Lykke Rytter Andersen
Lykke is an intern at Moxso, where she is currently exploring different facets of cybersecurity from her academic perspective. She is studying a master's degree in IT, Learning and Organizational Transformation and has an ambition to apply her knowledge about learning to help organizations build a resilient cybersecurity culture.
View all posts by Lykke Rytter Andersen