What is catfishing?

With the rise of social media and dating on the internet over the last decade, catfishing has become more common than ever.

04-07-2022 - 11 minute read. Posted in: cybercrime.

What is catfishing?

What Does cat fishing mean

The internet has revolutionized the way we connect with people, whether through social media, dating apps, or online communities. However, with this convenience comes the risk of online deception, and one of the most common forms of online fraud is catfishing.

Catfishing happens when someone pretends to be someone else online, using a fake identity to deceive people – whether to manipulate emotions, scam them out of money, or even stalk them. It has become increasingly widespread, with over 23,000 reported victims in the U.S. in 2020 alone, leading to financial losses of over $605 million.

But why do people engage in catfishing, how can you recognize it, and what steps can you take to protect yourself? Let’s explore everything you need to know about catfishing, from its origins to its warning signs and prevention tips.

What is catfishing and fake online identity?

In the digital age, social media and online dating platforms have made it easy to create and manage multiple online identities. Unfortunately, some individuals take advantage of this by fabricating false personas, often using stolen images and made-up details to trick others.

Catfishing involves creating a fake online profile with the intent to manipulate, deceive, or exploit others. While some catfishers engage in this deception simply to gain attention or validation, others have more malicious intentions, such as committing financial fraud, identity theft, or emotional manipulation.

In some extreme cases, catfishers steal complete identities, including names, dates of birth, professions, and locations, to make their fake profiles more convincing. They use these fake identities to develop online relationships, manipulate emotions, or gain trust before scamming their victims.

While catfishing is most commonly associated with online dating scams, it is also prevalent on social media platforms, job boards, and networking sites, where fraudsters pretend to be someone they’re not for various reasons.

Why is it Called "Catfishing"?

Many people first heard the term “catfishing” after the release of the 2010 documentary Catfish, which followed the story of a young man deceived by a woman using a fake online persona. While the documentary helped popularize the term, the origin of the word dates back much further. The term became a fitting analogy for people who fabricate fake online identities to lure and manipulate others through deceptive practices.

The early 1900s connection

The term catfishing actually comes from a fishing industry practice in the early 20th century. Fishermen transporting codfish across long distances noticed that the fish became sluggish and lost their freshness. To keep the codfish active, they placed live catfish in the tanks, which would chase and agitate the cod.

Just as these real-life catfish kept codfish alert, online “catfish” keep their victims engaged in deception through manipulative behavior. The term became a fitting analogy for people who fabricate fake online identities to lure and manipulate others.

Why do people catfish?

The motivations behind catfishing vary, and not all catfishers have the same intentions. Some people catfish for emotional reasons, while others engage in it for criminal activities involving psychological manipulation.

Here are some of the most common reasons people create fake online identities:

1. Seeking relationships or friendship

Some individuals feel insecure, lonely, or socially rejected and create fake personas to attract romantic partners or friends. They believe they wouldn’t be able to form these connections under their real identity, preying on the emotional vulnerability of others.

2. Cyberstalking or harassment

Others use catfishing as a tool for online harassment, revenge, bullying, or harassment. By hiding behind a fake identity, they can stalk, manipulate, or threaten their targets without revealing their true selves.

3. Financial scams and fraud

One of the most dangerous motives for catfishing is financial exploitation. Scammers use fake profiles to:

  • Ask for money, claiming they need help with medical bills, travel expenses, or emergencies.

  • Commit identity theft, stealing personal details to access bank accounts or open credit lines.

  • Sell fake investments or businesses, luring victims into financial traps.

Catfishers often take advantage of trust and emotional vulnerability, making their scams seem believable. If you're unsure how identity theft happens and how to protect yourself, explore our guide on identity theft to stay informed.

Where does catfishing happen?

While catfishing can occur on almost any online platform, certain sites are more vulnerable due to the nature of online interactions they facilitate. Social media, in particular, has become a hotspot for online scams, making it essential to understand its risks. Dive into our article on the vulnerability of social media to learn how these platforms can be exploited by scammers.

1. Dating Apps (Tinder, Bumble, etc.)

Online dating apps, where users primarily rely on profile pictures and brief descriptions, are prime targets for catfishers. A catfish may:

  • Use stolen photos to appear more attractive and engage in romantic deception to build trust before deceiving their victims.

  • Make excuses to avoid meeting in person or video chatting.

2. Facebook

Facebook has over 86 million fake accounts, and it remains one of the biggest platforms for catfishing.

  • Many catfishers send random friend requests to gain trust.

  • 85% of online romance scams originate on Facebook.

  • Facebook dating has made romance-related catfishing even more common, often involving sophisticated deception. These scams frequently rely on manipulation techniques to trick victims into sharing personal information. If you want to dive deeper into how these tactics work, learn more about social engineering and how to protect yourself.

3. Instagram

Because Instagram is a visual platform, it’s easy for catfishers to create fake influencer or celebrity profiles using stolen images and visual deception. Many will:

  • Send DMs (direct messages) to unsuspecting victims.

  • Pretend to be wealthy, attractive, or famous.

  • Attempt to scam users for money or private photos.

7 Warning Signs You’re Being Catfished

If you’re talking to someone online, how can you tell if they’re real or fake? Here are some red flags to look out for:

1. They avoid video calls or in-person meetings

A catfisher will always make excuses to avoid video chats, phone calls, or in-person meetings, exhibiting avoidance behavior.

2. They have no other social media presence

Most real people have accounts on multiple platforms, creating a digital footprint. If they only exist on one, it could be a red flag.

3. They have few friends or followers

Fake profiles often have low engagement because they’re recently created and lack social proof.

4. Their profile is brand new

If their account was just created, especially with suspiciously high engagement, it might be indicative of suspicious activity.

5. Their photos are stolen

Perform a reverse image search for image verification to see if their photos appear elsewhere online.

6. They ask for money

A major financial red flag! Never send money to someone you haven’t met in real life.

7. They request explicit photos

This could be a sign of sextortion, where catfishers blackmail victims into sending more photos or money.

How to verify identities and profiles

Verifying identities and profiles is crucial in preventing catfishing and ensuring that the person you are interacting with is genuine. Here are some effective steps you can take:

  • Check for consistency: Pay attention to the details in the person’s story, profile, and behavior. Inconsistencies can be a major red flag. For instance, if their job title or location changes frequently, it might indicate a fake identity.

  • Use reverse image search: Tools like Google Images or TinEye can help you verify if the profile picture is authentic. Simply upload the image and see if it appears on other websites or profiles. If the same photo is linked to multiple names, it’s likely a fake online identity.

  • Check social media: Look for the person’s presence across various social media platforms. A real person typically has a consistent online identity with regular updates and interactions. If they only exist on one platform or have minimal activity, it could be a sign of a false identity

  • Request a video chat: One of the most effective ways to verify someone’s identity is through a video chat. If they consistently refuse or make excuses to avoid video chatting, it’s a strong indicator of a fake profile.

  • Ask questions: Engage in conversations and ask detailed questions about their life. If they seem evasive, secretive, or their answers don’t add up, it might be a sign of a catfishing scam.

By taking these steps, you can protect yourself from falling victim to a false online identity and ensure that your online interactions are with real people.

The dangers of catfishing

Catfishing can have serious and far-reaching consequences, affecting various aspects of your life. Here are some of the dangers associated with catfishing:

  • Emotional distress: Discovering that you’ve been deceived by a fake online identity can lead to feelings of betrayal, shame, and low self-esteem. The emotional manipulation involved in catfishing can cause significant psychological harm.

  • Financial loss: Catfishers often seek financial gain by asking for money or personal details. They may fabricate stories about medical emergencies or travel expenses to elicit sympathy and financial support, leading to substantial financial loss.

  • Damage to reputation: Being involved in a catfishing scam can damage your reputation and relationships with others. Friends and family may question your judgment, and the public exposure of the scam can be humiliating.

  • Identity theft: Catfishers may steal your personal details and use them for malicious purposes, such as opening bank accounts or credit lines in your name. This can lead to long-term financial and legal issues.

  • Online harassment: Some catfishers engage in online harassment or bullying, causing fear and anxiety. They may use the information they’ve gathered to threaten or blackmail you, further exacerbating the emotional distress.

Understanding these dangers underscores the importance of being vigilant and cautious in your online interactions.

How to avoid catfish scams

Protect yourself with these simple but effective online safety strategies:

  • Verify their identity: Use reverse image searches and check their online presence across multiple platforms.

  • Be wary of suspicious behavior: If they refuse to video chat or have an inconsistent story, be cautious.

  • Never send money or personal info: A real person would never ask for money early in a relationship.

  • Enable two-Factor authentication: Strengthen your online security with extra login protection.

  • Trust your instincts: If something feels off, don’t ignore your gut feeling.

Reporting Catfishing

If you suspect that you are being catfished, it’s essential to report the incident to the appropriate authorities to prevent further harm. Here’s how you can do it:

  • Social media platforms: Most social media platforms have mechanisms for reporting fake accounts and suspicious activity. Report the person to the platform’s moderators or administrators, providing as much detail as possible about the false online identity.

  • Dating sites and apps: If you encounter a catfisher on dating sites or apps, report them to the site’s moderators or administrators. These platforms often have specific protocols for handling fake profiles and protecting users.

  • Law enforcement: If you believe you are a victim of a catfishing scam, especially one involving financial loss or identity theft, report it to your local law enforcement agency. They can provide guidance and take appropriate action.

  • Online reporting tools: Utilize online reporting tools like the Federal Trade Commission’s (FTC) Complaint Assistant or the Internet Crime Complaint Center (IC3) to report catfishing incidents. These organizations can help track and address online fraud.

By reporting catfishing, you not only protect yourself but also help prevent others from falling victim to similar scams. Stay vigilant and proactive in safeguarding your online identity.

Final thoughts

Catfishing is a serious online threat, causing emotional, financial, and psychological harm to thousands of victims each year. Whether it’s for attention, fraud, or manipulation, catfishers use deception to exploit others.

By staying aware, cautious, and proactive, you can protect yourself from scams and ensure your online interactions are safe and authentic through digital vigilance.

This post has been updated on 25-07-2023 by Sarah Krarup.

Author Sarah Krarup

Sarah Krarup

Sarah studies innovation and entrepreneurship with a deep interest in IT and how cybersecurity impacts businesses and individuals. She has extensive experience in copywriting and is dedicated to making cybersecurity information accessible and engaging for everyone.

View all posts by Sarah Krarup

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