What is catfishing?

What is catfishing? Learn how fake online identities are used to deceive people on social media and dating platforms – and how to spot and avoid them.

04-07-2022 - 11 minute read. Posted in: cybercrime.

What is catfishing?

What is catfishing? Meaning, warning signs, and how to protect yourself

Catfishing is a type of online deception where someone pretends to be someone else by creating a false persona and a fake identity. This is often done to manipulate others emotionally, scam them financially, or commit other types of fraud. As online interactions become more common, understanding what catfishing is and how to recognize it has never been more important. Catfishing cases often involve complex legal implications, as actions like extortion can lead to serious consequences, highlighting the need for substantial evidence and jurisdictional clarity.

Introduction to online deception

Online deception, commonly known as catfishing, refers to the act of creating a false online identity to deceive or manipulate others. This deceptive practice can be driven by various motives, including financial gain, emotional manipulation, or exploring sexual preferences. Romance scammers often create elaborate false online identities to lure victims into emotional and financial traps. Catfishing can occur on any online platform, including social media sites, dating apps, and online forums. Recognizing the warning signs of catfishing is crucial to protect yourself. Be wary of inconsistent stories, fake profile pictures, and requests for money or personal details. By staying cautious and verifying a person’s identity, you can safeguard yourself from falling victim to online deception.

What does catfishing mean?

Catfishing happens when a person uses fake photos, information, or even stolen identities to create a false identity online. These fake personas often utilize stolen images or AI-generated pictures to appear genuine, leading to significant emotional and financial manipulation of unsuspecting individuals. These fake profiles are used to build relationships, gain trust, and ultimately deceive the victim. In some cases, catfishers may obtain intimate images from their victims to manipulate or extort them. Some catfishers are driven by loneliness, while others aim to commit serious crimes like identity theft or financial fraud.

In 2020, more than 23,000 people in the U.S. reported being victims of catfishing, leading to financial losses of over 605 million dollars.

History and prevalence

Catfishing has been around for decades, but its prevalence has surged with the rise of social media and online dating. According to the Federal Trade Commission, romance scams, which often involve catfishing, have led to significant financial losses for many individuals. In 2021 alone, Americans lost over $500 million to romance scams, with the average loss being around $14,000. Older individuals tend to lose more money due to romance scams, with significant financial losses reported among this demographic. Catfishing can affect anyone, regardless of age or background, making it essential to be aware of the risks. By understanding the history and prevalence of catfishing, you can better navigate online relationships and avoid falling victim to deception.

Why is it called catfishing?

The term became widely known after the 2010 documentary Catfish, which told the story of a man who discovered that the woman he was speaking to online had a fake identity. Historically, the term 'cod active' was used in the seafood industry, where catfish were placed in tanks with live cod to keep them lively and alert during transportation. However, the term originally comes from a fishing practice in the early 1900s, where live cod were placed in tanks of catfish to keep the cod moving and fresh. The analogy suggests that catfishers keep their victims emotionally engaged through manipulation.

Why do people catfish?

People catfish for different reasons. Individuals with lower self-confidence may be more vulnerable to catfishing, as they seek validation and connection online. Some seek emotional connection, while others have more harmful intentions, using fake identities to lure people into scams. Here are the most common motivations:

  1. Seeking attention, friendship, or a romantic partner. Many feel insecure or fear rejection under their real identity, so they create fake ones.

  2. Cyberstalking or harassment. Some use catfishing to target others anonymously.

  3. Financial scams. Scammers may ask for money, commit identity theft, or promote fake business opportunities.

Where does catfishing happen?

Catfishing can take place on any online platform, but it is most common on dating sites and social media platforms where trust is built quickly.

  • Dating apps like Tinder and Bumble: Catfishers use fake photos and avoid meeting in person.

  • Facebook: With millions of fake accounts, catfishing often starts on social media platforms like Facebook. Many romance scams originate on the platform.

  • Instagram: Visual deception is easy here. Scammers pretend to be influencers or celebrities and send direct messages to lure victims.

7 signs you might be getting catfished

If you’re communicating with someone online, watch out for these signs you're being catfished:

  1. They avoid video calls or meeting in person.

  2. They only exist on one social media platform and have no digital footprint.

  3. Their profile has very few friends or followers.

  4. Their account is new or has suspiciously high engagement.

  5. Their profile picture and other photos are stolen (you can verify this with a reverse image search).

  6. They ask for money or financial help.

  7. They request explicit photos or personal information.

How to verify someone’s identity online

To protect yourself, it’s important to verify who you’re talking to. Here are some tips:

  • Check if their story is consistent. Look out for changes in job title, location, or personal background.

  • Use tools like Google Images or TinEye to check if their photos are used elsewhere. Look them up on multiple platforms. Real people tend to have a broader and consistent online presence.

  • Ask for a video chat. Most catfishers will find excuses to avoid a video chat, which can be a red flag indicating they might be trying to hide their identity or intentions.

  • Pay attention to how they respond to questions. Evasive or vague answers are often a warning sign.

Protecting yourself on dating apps

  • When using dating apps, it’s essential to prioritize your safety and security by being cautious of potential catfishers.

  • Be wary of profiles with fake photos, limited information, or inconsistent stories, as these can be signs of a fake online identity.

  • Never share personal details, such as your home address or financial information, with someone you’ve met online, especially if you suspect they may be using a false identity.

  • Use reverse image search to verify the authenticity of profile pictures, and be cautious of people who avoid video calls or seem evasive about meeting in person.

  • Keep your online accounts secure by using strong passwords and enabling two-factor authentication to prevent identity theft.

Learn more about why multi-factor authentication is essential for protecting your digital identity. And if you're wondering how your personal data can be misused, learn how identity theft works and what you can do about it.

Online safety and security

To stay safe online, it’s crucial to be aware of the warning signs of catfishing, such as inconsistent stories, fake profile pictures, or requests for money. Use reputable dating apps and social media sites that have robust security measures in place to protect users from catfishing scams. Be cautious when interacting with strangers online, and never send money or intimate images to someone you don’t know in real life. Keep your social media profiles private, and be selective about who you accept friend requests from to avoid falling victim to catfishing. Regularly monitor your online accounts for suspicious activity, and report any instances of catfishing or harassment to the relevant authorities.

Dangers of catfishing

Catfishing can lead to serious consequences, as catfishers manipulate people emotionally and financially:

Catfishers often create false identities to appear more appealing as romantic partners, manipulating their targets by exploiting emotional vulnerabilities for financial gain or emotional validation.

  • Emotional harm: Being manipulated by someone you trusted online can lead to stress, shame, and low self-esteem.

  • Financial loss: Scammers often ask for money under false pretenses such as medical emergencies or travel problems, causing victims to lose money.

  • Identity theft: Catfishers may steal your personal details to open bank accounts or apply for loans.

  • Reputation damage: Being involved in a scam can be embarrassing and affect relationships with others.

  • Online harassment: Some catfishers blackmail, threaten, or stalk victims after gaining personal information.

The dangers of romance scams

Romance scams can have serious financial and emotional consequences, including financial loss, identity theft, and low self-esteem. Catfishers often use emotional manipulation to lure people into sending money or intimate images, which can be used for blackmail or exploitation. Be cautious of people who declare their love or affection quickly, as this can be a tactic to gain your trust and exploit you. Never send money to someone you’ve met online, especially if you suspect they may be using a fake identity or fake online persona. Report any instances of romance scams or catfishing to the relevant authorities, such as the Federal Trade Commission, to help prevent others from falling victim.

The emotional impact of catfishing

Being a victim of catfishing can have a profound emotional impact, leading to feelings of low self-esteem, social anxiety, and depression. The emotional manipulation and deception involved can be devastating, especially if the victim has invested significant time and emotions into the online relationship. Recognizing the signs of catfishing and taking steps to protect yourself, such as verifying a person’s identity and being cautious of requests for money or personal details, is crucial. If you have been a victim of catfishing, seeking support from friends, family, or a mental health professional can help you cope with the emotional impact and begin the healing process.

Building healthy online relationships

To build healthy online relationships, it’s essential to prioritize open and honest communication, and be cautious of people who seem evasive or secretive. Take the time to get to know someone online, and don’t rush into intimate or financial commitments, especially if you suspect they may be using a fake identity. Use video calls or phone calls to verify the person’s identity and build trust, and be wary of people who avoid these forms of communication. Be respectful of boundaries and personal space, and don’t pressure someone into sharing more than they’re comfortable with, especially if you’re interacting with someone who may be vulnerable to catfishing. Prioritize your mental health and well-being, and seek support if you’ve been a victim of catfishing or online harassment, and be aware of the signs of catfishing, such as fake profiles, fake photos, and inconsistent stories.

How to avoid being catfished

Here are some simple but effective ways to stay safe online:

  • Verify the person’s identity using reverse image searches and video calls.

  • Be skeptical if their story changes or doesn’t add up, as it may indicate false information.

  • Never send money or sensitive information to someone you haven’t met in real life.

  • Be cautious when interacting on any social media site, as scammers often create fake profiles to groom and deceive victims.

  • Enable two-factor authentication to protect your online accounts.

  • Trust your instincts. If something feels off, don’t ignore it.

How to report catfishing

If you think you’re being catfished, take action immediately to report the catfishing scam. Reporting catfishing cases to the relevant authorities is crucial to address the legal implications and challenges law enforcement faces in these situations:

Report the profile to the platform (Facebook, Instagram, Tinder, etc.). Contact the dating site’s support team if you met the person there. Report financial or identity-related scams to the police or relevant authorities. Use official tools like the FTC’s Complaint Assistant or the Internet Crime Complaint Center (IC3) to file a report.

Final thoughts

Catfishing is a growing problem with real emotional and financial consequences, especially when it involves a romantic relationship. Knowing what catfishing is and how to spot it can help you stay safe in the digital world. Always stay alert, question inconsistencies, and don’t be afraid to walk away if something doesn’t feel right.

This post has been updated on 15-04-2025 by Sarah Krarup.

Author Sarah Krarup

Sarah Krarup

Sarah studies innovation and entrepreneurship with a deep interest in IT and how cybersecurity impacts businesses and individuals. She has extensive experience in copywriting and is dedicated to making cybersecurity information accessible and engaging for everyone.

View all posts by Sarah Krarup

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