What is whale phishing?

There are many types of phishing, some more advanced than others. The more targeted the phishing, the harder it can be to detect.

31-03-2022 - 9 minute read. Posted in: phishing.

What is whale phishing?

What is whale phishing? A deep dive into executive-level cyber threats

Understanding whale phishing

Phishing is not a one-size-fits-all cyber threat. Instead, it comes in various forms, each targeting different individuals or groups. The more personalized the attack, the harder it is to detect. One of the most dangerous types is whale phishing, also known as a whaling attack. This type of phishing specifically targets high-level executives, making it a serious cybersecurity threat for businesses. A whaling phishing attack aims to trick executives into revealing sensitive information or authorizing wire transfers, often resulting in significant financial losses and operational disruptions.

What is whaling in cybersecurity?

Whaling is a sophisticated social engineering attack that focuses on executives, CEOs, CFOs, and other senior personnel. Unlike standard phishing attacks that cast a wide net, whaling is highly personalized and convincing. Whaling attack emails are sophisticated phishing attempts tailored to trick high-profile individuals into revealing sensitive information or approving fraudulent transactions. Cybercriminals use extensive research to mimic legitimate communications, tricking executives into revealing sensitive company information, financial details, or login credentials, or even authorizing fraudulent transactions. If you want to dive deeper into how attackers manipulate victims with social engineering tactics, explore our guide on social engineering and learn how cybercriminals exploit human psychology to gain access to sensitive information.

Goals of a whale phishing attack

A whale phishing attack is designed to achieve one or more of the following:

  • Steal financial data, including credit card numbers and bank account details.

  • Obtain personal information, such as Social Security numbers or home addresses.

  • Gain access to login credentials, including usernames and passwords.

  • Convince victims to transfer funds to fraudulent accounts.

Whaling attack victims are often high-profile individuals within organizations who may be tricked into providing sensitive information or clicking on malicious links, ultimately leading to the theft of valuable data or money.

By understanding these tactics, businesses can better protect themselves from whaling attacks and implement proactive cybersecurity measures.

The rising threat of whale phishing

Phishing remains the most common type of cyberattack, affecting individuals and businesses alike. However, whale phishing is particularly dangerous due to its highly targeted nature. Whaling attacks work by deceiving individuals into revealing sensitive information through highly personalized and customized emails that appear to be from trusted sources. Unlike traditional phishing, which relies on mass deception, whaling attackers carefully research their targets, making the scam far more convincing.

Spear phishing vs. whale phishing

Both spear phishing attacks and whale phishing involve highly targeted attacks, but they differ in their focus:

  • Spear phishing targets specific employees within an organization, often using personalized emails or text messages to trick them into revealing sensitive data. Cybercriminals conduct thorough research on these individuals to gather personal information, crafting highly personalized phishing attempts. Want to learn more about how cybercriminals execute these deceptive attacks? Explore our deep dive into spear phishing and discover how attackers craft convincing scams to manipulate their victims.

  • Whale phishing (whaling) targets top executives, using social engineering tactics to exploit their authority and access to financial or confidential information.

Because senior executives have greater decision-making power, they are prime targets for cybercriminals.

How whale phishing attacks work

Cybercriminals carefully select their targets before executing a whaling attack. The increasing sophistication of whaling phishing attacks specifically targets high-ranking individuals within organizations, using tailored fraudulent emails. They use various tactics, including:

  1. Gathering publicly available information: Attackers scour social media, corporate websites, and press releases to learn about an executive’s job title, responsibilities, and communication patterns.

  2. Creating a convincing email or message: The attacker crafts a realistic-looking email, often impersonating a colleague, legal authority, or business partner.

  3. Using urgency and pressure tactics: Messages often create a sense of urgency, such as pending legal action or financial penalties, to pressure the target into acting quickly.

  4. Exploiting trust and authority: Because these attacks appear to come from trusted sources, executives are more likely to comply without suspicion.

Vulnerability to whaling attacks

Whaling attacks are a type of phishing attack that targets high-profile executives and individuals with significant authority within an organization. These attacks are often more difficult to detect and prevent than standard phishing attacks, as they are highly customized and personalized to trick the victim into divulging sensitive information or performing a specific action.

Several factors contribute to an organization’s vulnerability to whaling attacks:

  1. Lack of employee awareness Employees who are not educated on the risks of whaling attacks and how to identify them are more likely to fall victim to these attacks.

  2. Insufficient security measures: Organizations that do not have robust security measures in place, such as multi-factor authentication and email encryption, are more vulnerable to whaling attacks.

  3. Poor password management: Weak passwords and poor password management practices can make it easier for attackers to gain access to sensitive information and systems.

  4. Outdated software and systems: Outdated software and systems can provide an entry point for attackers to launch a whaling attack.

  5. Lack of incident response planning: Organizations that do not have an incident response plan in place may not be able to respond quickly and effectively to a whaling attack, which can increase the damage caused by the attack.

Real-world example of whale phishing

In 2019, a UK energy company CEO received a phone call from his German boss, instructing him to transfer €1.5 million to a Hungarian supplier. The CEO recognized his boss’s voice and complied—only to later realize that cybercriminals had used AI-powered deepfake technology to impersonate the German executive. The money was quickly transferred to Mexico, making recovery impossible.

Examples of whaling include notable incidents from 2016 and 2018 where attackers impersonated executives to request sensitive information or financial transfers, leading to significant financial losses and data breaches.

Consequences of whale phishing attacks

The impact of a successful whale phishing attack can be catastrophic for businesses. Key risks include:

1. Financial loss

If a whale phishing attack succeeds, companies can suffer substantial financial losses. For instance, Austrian company FACC lost €410 million in a 2015 attack.

2. Data breach and sensitive information

Cybercriminals can access confidential corporate data or customer information, leading to regulatory penalties and reputational damage. In 2016, Snapchat fell victim to a whaling attack, where an employee unknowingly shared personal data of current and former employees.

3. Reputation damage

Beyond financial loss, a whale phishing attack can severely damage a company’s reputation. In 2020, Australian hedge fund Levitas Capital was tricked into installing malware via a fake Zoom link, resulting in a $5.3 million loss and eventual bankruptcy.

How to identify whale phishing emails

Executives and employees must be vigilant about identifying suspicious emails. Common red flags include:

  • Small errors in email addresses (e.g., company@finance-dept.com instead of company@finance.com).

  • Emails from public domains (e.g., Gmail or Outlook instead of the company domain).

  • Urgency or intimidation tactics, such as legal threats or payment demands.

  • Requests for personal information, including passwords or banking details.

  • Unusual money transfer requests, especially to foreign accounts.

Preventing whale phishing attacks

Businesses can take several proactive steps to mitigate the risk of whaling attacks:

1. Employee training

Regular cybersecurity awareness training helps employees and executives recognize phishing attempts and avoid falling victim.

2. Multi-factor authentication (MFA)

Implementing MFA on executive accounts adds an extra layer of security, making it harder for attackers to gain access. Learn more about why MFA is essential and how it can strengthen your organization's defenses against cyber threats.

3. Strict financial controls

Businesses should implement internal policies requiring multiple approvals for large financial transactions.

4. Email authentication protocols

Setting up email security measures like DMARC, DKIM, and SPF can help prevent attackers from impersonating company emails.

5. Regular simulated phishing tests

Conducting simulated whaling attacks can help organizations assess their vulnerability and improve their defenses.

Reporting a whale phishing attack

If you suspect that you have received a whaling phishing email or are under attack, it is essential to report the incident immediately to minimize the damage. Here are the steps to follow:

  1. Report the email to the IT department: Inform your organization’s IT department about the suspicious email, and they will investigate and take necessary actions to prevent further attacks.

  2. Change your password: If you have clicked on a link or provided sensitive information, change your password immediately to prevent further unauthorized access.

  3. Monitor your accounts: Keep a close eye on your accounts and financial transactions to detect any suspicious activity.

  4. Contact your bank or financial institution: If you have provided financial information or made a transaction, contact your bank or financial institution to report the incident and request their assistance in preventing further unauthorized transactions.

  5. Report the incident to the authorities: Report the incident to the Federal Trade Commission (FTC) and the Cybersecurity and Infrastructure Security Agency (CISA) to help prevent similar attacks in the future.

Remember, prompt reporting and action are critical in preventing and minimizing the damage caused by whaling attacks.

Types of whale phishing attacks

Whaling attacks come in various forms, including:

  • Business email compromise (BEC): Impersonating an executive to trick employees into transferring funds.

  • CEO fraud: Posing as a CEO to request sensitive information or money transfers.

  • Deepfake attacks: Using AI-powered voice or video impersonation to deceive executives.

Final thoughts

Whale phishing is an evolving cybersecurity threat that targets high-level executives with sophisticated social engineering tactics. Businesses must stay proactive by educating employees, enforcing security measures, and conducting regular phishing simulations. By recognizing the warning signs of a whaling attack, companies can better protect themselves from financial and reputational damage.

This post has been updated on 25-02-2025 by Sarah Krarup.

Author Sarah Krarup

Sarah Krarup

Sarah studies innovation and entrepreneurship with a deep interest in IT and how cybersecurity impacts businesses and individuals. She has extensive experience in copywriting and is dedicated to making cybersecurity information accessible and engaging for everyone.

View all posts by Sarah Krarup

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