Whiteaway Group reduces click rate by 75%
Whiteaway Group has strengthened cybersecurity from the boardroom to the shop floor, reducing phishing clicks by 75% in just six months.
- Industry
- Retail
- Founded
- 2003
- Employees
- 300
- Market
- Denmark and the Nordics
About Whiteaway Group
Whiteaway Group is one of the leading retailers of appliances and electronics in the Nordics, operating both e-commerce and physical stores. As an omnichannel business with a strong customer promise, data security and customer responsibility are business-critical - which is precisely why Whiteaway Group has made a strategic commitment to cybersecurity training for all employees in collaboration with Moxso.
A modern retail business with high data demands
Whiteaway Group faced a growing risk of phishing and data breaches in an industry defined by high customer traffic and numerous touchpoints. While the company had strong technical security measures in place, there was a lack of shared behavioral awareness among employees - especially at the intersection between headquarters, management, and store staff.
Previous initiatives like information emails and internal reminders had failed to create the desired behavioral change, and the company lacked a solution that could truly engage employees in practice - without disrupting day-to-day operations.
We've been very impressed by how easily and effectively Moxso's solution has been implemented throughout the organization. The training drives both engagement and tangible results - and it's been clear to see strong support from leadership as well as colleagues in the stores.
Automated training that engages across the organization
Moxso was chosen as a partner to strengthen cybersecurity with a solution that is proactive, targeted, and easy to implement. Through automated phishing simulations and interactive training, Whiteaway Group has equipped employees with practical tools to recognize and respond to cyber threats. The training is tailored to each individual's behavior and skill level, ensuring that no one feels overwhelmed or under-challenged. This is seen as a key reason why the training has been so well received across the entire organization.
Implementation has been simple and required minimal technical setup making it possible to roll out the solution across the whole company, from headquarters to in-store employees. Particularly noteworthy is the positive reception from all levels of the organization, including executive management and the board, who have actively supported and even participated in the training.
A deeply rooted security culture across the organization
In just six months, Whiteaway Group has reduced its phishing click rate by 75% and lowered its overall vulnerability score from 25% to just 6.63%. This clearly demonstrates that employees have embraced the new security culture - and not just as a task, but as a shared value.
More employees now proactively report suspicious emails, and cybersecurity has become part of both onboarding and daily dialogue. Today, Whiteaway Group has a more resilient organization, where everyone - regardless of role - feels equipped to protect the company against external threats.
